Below you will find pages that utilize the taxonomy term “hp instant ink”
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Epson EcoTank Printer vs HP Instant Ink: What Brands Don't Want You To Know
Printer manufacturers make more money selling ink cartridges than selling printers. This is why printers are cheaper. By buying a printer, people would need to buy ink cartridges constantly, which are often more expensive. But if people avoid buying their expensive brand inks for cheaper compatible ones, they knew they had to adapt.
So two known brands decided to solve this problem in their own ways. The question now is, which one is more beneficial to the consumer?