Image Found At: www.bourncreative.com Thanks to the internet and our ability to be constantly connected to it, the possibilities for marketing have gone through the roof. However unlike video killing the radio star, the internet has not squashed the need for printed marketing materials. That is right, printed materials are still a huge part of marketing. However, they are only relevant if they are revamped to adapt to the internet age.

The internet offers business owners low-cost and even free opportunities to get the word out about a business. This is equally true for an online craft store and a locally based brick-and-mortar store that sells sports memorabilia. The web has leveled the playing field for small and midsized businesses somewhat because of the low cost marketing channels available. Creating an online presence and buzz will serve the business well in its hometown or across the country.